沖縄の老舗飴工場、岸本製菓さんの飴のパッケージデザインを行いました。
創業はなんと昭和30年！90歳になる岸本恵治さんと奥様、娘さんの3人で営んでおられます。
とある道の駅で商品を手に取り、その素朴で優しい味に虜になりアプローチして今回のコラボレーションに至りました。長年沖縄で親しまれている飴なので、沖縄の方は飴のサンプルを配布すると『あ、懐かしい味！こんなおしゃれなパッケージになったのー？県外行く時お土産に持ってくわ〜』と購入して下さいます。観光客の皆様は『わーかわいい』と一目見るなり商品を手に取ってくださり、そして裏面を読んで『へえ〜』と商品をレジへ。
元々商品価値が高く、ストーリー性の高い商品だったからこそ今回のコラボレーションでよりエンハンスされました。
I designed the candy box packaging for Kishimoto Seika.
Kishimoto Seika is a long-established candy factory in Okinawa founded in 1955. It is run by Keiji Kishimoto, who is 90 years old, and his wife and daughter. I picked up one of their products at a random roadside station and fell in love with its simple and gentle taste. So I contacted them, and one thing led to another, which resulted in this collaboration.
Since these candies have been popular in Okinawa for many years, when distributing candy samples, we often get comments like, "Oh, this has that nostalgic taste! I didn't know it comes in a fancy package nowadays; I'm taking these as souvenirs." From tourists, we get comments like, "Wow, these look cute!" And when they read the back side, they say, "Wow, I didn't know," and bring them to the cash register.
Because the product is already high quality and has a great story behind it, this collaboration made it even better!
Thank you! ❤️
